BetGold has a clean and beautifully designed interface, state-of-the-art technology provided by industry experts and many tools that will enable it to become the ideal operator of any gambler in the regions chosen by the brand as the target audience.
“Our customers will find a very intuitive sports betting platform with everything they need to have fun and spend hours playing,” says Finetti.
BetGold partners with leading online gambling software and payment processing solutions companies, providing an ideal gambling solution for the local needs of its target audience. The launch of the new brand will be accompanied by investments in marketing campaigns aligned with the new brand identity, seeking to connect and engage sports fans, especially from football.
BetGold is the result of Ogaming's RioAposta brand repositioning, focusing on the growing Latin American market. “We received a good return from the Latin American market with RioAposta brand and during this short period we learned a lot about the local market and its peculiarities from partners and customers. This experience has made it possible to offer Brazilian customers what they want,” summarized Finetti.
“By selecting sports betting specialists and local agencies we are now ready to grow consistently, thanks also to some closed deals with companies that have never partnered with bookmakers before; we rely heavily on these strategic partnerships to position the brand strongly in the Brazilian market."
“We also chose the right tools to interact with the Brazilian sports betting community as well as the best strategies for launching effective promotions. We are sure BetGold will be the ideal place for Brazilian and Latin American customers to bet on their favorite sport, be it football or otherwise, as the site has a complete solution with thousands of events and kind of bets.”
Source: GMB / E.C. Santo André
