The partnership encompasses the expansion of Betsul brand exposure, in order to maintain a close and well-known relationship with the fans and to make South America's largest sports betting site a reference between the gambling market and the largest players in the Brazilian market.
Activating Betsul's sports sponsorship with the São Paulo Junior Football Cup 2020 includes advertising boards, field panels and stadium activations such as the installation of dedicated tents to create a greater connection between passion and entertainment with the public through playful moment with the ‘Chute Premiado’ or the ‘Roleta Premiada’ games, which may revert to gifts or free bets (cash bonus to wager on the site) to the winners.
Betsul is a sports betting site designed to cater to the most demanding gamblers and fans in South America, the region with the largest potential audience in this segment. For betting, customers must be over 18, register on the site and buy a minimum amount of credits.
With leading ambassadors such as athletes Falcão (futsal), Oscar Schmidt (basketball), Rodrigo Minotauro (MMA) and Thaisa Daher (volleyball), Betsul also represents the Brazilian arm of Gambling for Change, an organization that aims to revolutionize the sports betting market around the world.
Called ‘Jogo do Bem’ (Good Game) in Brazil, the initiative allocates a piece of the amount raised with bets on the site for a cause or social institution. This does not imply any additional cost to the gambler, as it is Betsul who splits a percentage of his profit to do good.
Check here the Calendar of the São Paulo Junior Football Cup 2020, at the Paulista Football Federation (FPF) website.
Source: GMB
