LUN 25 DE ENERO DE 2021 - 04:37hs.
Parlay Builder

BetMGM unveils new product for U.S. sports in expanded Genius Sports deal

BetMGM, the U.S.-facing brand of a joint-venture between MGM Resorts International and GVC Holdings, has extended its partnership with Betgenius to launch Parlay Builder, an exciting same-game-parlay product for U.S. sports. “BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better,” comments Matt Stephenson, Global Partnerships Director at Betgenius.

Offering players unmatched bet selections across NFL, NBA and all major football leagues – with MLB and NHL added soon – Parlay Builder will be the most sophisticated, wide-ranging same-game-parlay product in the U.S. market.

BetMGM players can now instantly build, customize and bet selections within the same game from a choice of over 400 bet-types, including team and player props.

The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast which automates the entire back-end process while allowing sportsbooks to configure each bet type and to fully customize the UX.

Matt Prevost, CMO at BetMGM, said: “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike.”

“We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S.,” Prevost added.

Matt Stephenson, Global Partnerships Director at Betgenius, commented: “BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better.”

“With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective,” Stephenson concluded.

Source: GMB