Offering players unmatched bet selections across NFL, NBA and all major football leagues – with MLB and NHL added soon – Parlay Builder will be the most sophisticated, wide-ranging same-game-parlay product in the U.S. market.
BetMGM players can now instantly build, customize and bet selections within the same game from a choice of over 400 bet-types, including team and player props.
The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast which automates the entire back-end process while allowing sportsbooks to configure each bet type and to fully customize the UX.
Matt Prevost, CMO at BetMGM, said: “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike.”
“We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S.,” Prevost added.
Matt Stephenson, Global Partnerships Director at Betgenius, commented: “BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better.”
“With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective,” Stephenson concluded.
Source: GMB
