The agreement marks the company’s first group-wide deal, demonstrating the flexibility of its service with Betsson’s brands including RaceBets, Betsson, Betsafe and NordicBet all set to receive tailored versions of the channels for their respective territories, to maximise revenues while also meeting a multitude of regulatory requirements.
Betsson will receive a range of Mixed Racing, Greyhound and Horse Racing 24/7 Live Betting Channels, delivered by SIS as an end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices.
The launch will provide Betsson’s brands with profitable short-form content throughout the day, with a high-margin betting event taking place every three minutes. The channels will include first-class British and Irish horse racing, along with international races from Australia, Dubai, Latin America, US and Korea, as well as UK and Irish greyhound racing events.
Partnering with Betsson Group, one of the leading operators in Europe, further extends SIS’s international presence and highlights the growing appeal of its 24/7 live offering to companies across the globe.
Paul Witten, Commercial Director at SIS, said: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.”
“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead,” Witten added.
Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.”
“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with an enhanced racing experience,” Haig concludes.
Source: GMB
