MIÉ 21 DE OCTUBRE DE 2020 - 10:12hs.
Agency led by journalist Fernando Mello

Casa de Apostas signs deal with Press FC to expand its business communication

Brazilian bookmaker Casa de Apostas, which prints its brand on the jerseys of Santos, Botafogo, Bahia and Vitória, signed an agreement with Press FC, a prestigious firm specialized in press and communication consultancy, run by Fernando Mello, Managing Partner and VP of Communication and Marketing at the São Paulo Football Federation. “It is with great pride that we present this partnership with a company that is a reference in the sports betting segment,” says Mello.

“With the growth and consolidation of Casa de Apostas, as well as the sports betting sector in Brazil, it is now necessary to improve and expand our business communication,” says the Marketing Director of the Casa de Apostas, Hans Schleier, to GMB.

Casadeapostas.com is a company of the online sports betting segment. Founded in 2013, the group arrived in Brazil in early 2019 and sponsors national football clubs, such as Santos, Botafogo, Bahia and Vitória with the idea of boosting the sport and increasing the entertainment possibilities for fans, in a safe and accessible way.

“Press FC joins our group bringing experience and competence to position our platform as the Casa de Apostas of Brazil and Brazilians,” adds Schleier.

Press FC was created in 2004 with the aim of pointing out ways and solutions to the challenges of communication. The agency, led by journalist Fernando Mello, provides image consulting and has crisis management experts.

“We are very proud to present this partnership, a reference in the sports betting segment and a great sponsor of Brazilian football. The company has a wide range of sports, markets, live betting and pre-match. It is preferred by enthusiasts from the Brasileirão, Champions League, Libertadores, UFC, Tennis (ATP, ITF, Roland-Garros, Wimbledon, US Open, etc.) Formula 1 and much more!” Mello comments as a welcome for the new client.

Mello not only is Partner-director of Press FC since 2005. He is also Vice President of Communication and Marketing at the São Paulo Football Federation since May 2018, and Director of communication and marketing at the Brazilian Confederation of Games and Sports (CBGE). Mello was also Communication Director at CBF from June 2015 to January 2016.

“More than just a traditional press office, we have expertise in implementing solutions to meet all the communication needs of a company,” says the official profile of Press FC on Linkedin.

Source: GMB