With the agreement, Copag will increase its portfolio of brands and expand its distribution in Latin America.
"We are delighted with this new opportunity in the Chilean market. Big Bang shares the same values and vision for the future, and is fully aligned with our strategic growth objectives," says Ana Carolina Gonçalves, CEO of Copag.
The Big Bang-Copag joint venture will generate significant benefits for both consumers and customers, as it will provide new brand offerings, complementary products and services for the Big Bang portfolio. This includes the integration of the acquisition by Cartamundi of the world's largest playing card manufacturer, The United States Playing Card Company, with brands such as Bicycle and Fournier.
According to Paulina Abud Elías, General Manager of the new company Big Bang-Copag: "This association is a great opportunity to strengthen and consolidate the leadership position in children's entertainment of collectibles and games in Chile and in the Latin American region."
"We are happy to see the expansion of our Copag business in the Latin American region, which will allow us to provide new and exciting experiences for customers and consumers in Chile," says Stefaan Merckx, CEO of Cartamundi Group.
Source: GMB
