In addition, GSD Group has secured the rights to build future Atari Hotels opening in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. The newly announced Las Vegas location will bring an experience that has never existed in a market primed for evolution.
Announced earlier this year as an exclusive licensing agreement with Atari, the iconic entertainment brand behind seminal video games properties such as Asteroids, Centipede, and PONG, Atari Hotels will offer guests a wholly unique hospitality experience inspired by, and built with, classic and modern video game culture in mind.
Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators. Guests can enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive merchandise, and play the night away in retro-style gaming arcades. Atari Hotels delightfully plays with the themes of retro-futurism, pop culture, and nostalgia — offering fun for the whole family.
“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” said Shelly Murphy, Managing Partner, GSD Group. “From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.”
“I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be,” said Fred Chesnais, CEO of Atari. “Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation.”
Unlike other hospitality destinations in the Las Vegas area, Atari Hotels will give guests the chance to explore and enjoy groundbreaking hospitality innovations, business opportunities, and a revolutionary variety of entertainment options. Retro enthusiasts, casual and hardcore gamers, content creators, and esports professionals will consider Atari Hotels as a unique place to call their home away from home.
Analyst firm Newzoo estimates that the world’s more than 2.5bn global video gamers will spend roughly US$160bn in 2020 and anticipate the video game industry to grow to an impressive 2.7bn gamers generating over U$200bn in revenue by the year 2023.
Atari Hotels has committed to investing in on-site immersive entertainment and will feature trending and breakthrough advancements in virtual reality and augmented reality technology, ensuring it is uniquely and ideally poised to capitalise on this tremendous demand and thriving opportunity.
Source: GMB
