Millions of fans were surprised to see Portuguese-language advertising this weekend during Barcelona's performance against Getafe at the Coliseo Alfonso Pérez stadium. Marjosports closed the partnership to be able to appear on ad LEDs until the end of the Spanish championship in all matches that Barcelona plays out of home, and the agreement debuted on Saturday afternoon.
"Our goal is to do international marketing, increase the credibility and visibility of the company after leaving Corinthians and Coritiba jerseys by own option," comments Jorge Dias, director of Marjosports in an exclusive interview for Games Magazine Brasil.
The bookmaker that works very hard in Brazil closed the partnership that includes the presence of the brand on the LED panels and it was possible to see the company logo with the caption “marjosports.bet The leader in online betting.”
“Due to new marketing strategies, we signed deals for ad displays in Serie B of the Brasileirão championship and we have placed some signs in Serie A. And now we signed for ad leds in Barcelona games,” adds Dias.
Advertising can be seen on the channels that hold the rights to the Spanish Championship in each of the ten countries in South America. The brand appears in all markets in the region, as established in the agreement signed by the parties.
In this way, marjosports.bet expands its brand in a specific and segmented way in countries where it is most interested in penetrating, such as Brazil and others in South America.
“The company has been in contact with other international championships in order to close marketing on LEDs, which has brought a very positive return, further increasing the company's credibility. Soon we will bring more news,” promises Dias.
Source: Exclusive GMB
