Ford will lead Arias’ team of Account Managers from South America, supporting the local executives, to strengthen the company’s strategy of delivering a localised and personalised service experience to its LATAM partners; proving Latin America to be key to the company’s expansion plan, growing at a fast pace.
Víctor Arias, VP of LATAM at Pragmatic Play, said: “Marcos’ role is essential for our local business development strategy; his iGaming and management experience brings value to the service we want to provide to operators in the continent; we are delighted to have him on board.”
Marcos Ford added: “I am thrilled to be part of such an amazing team, this is a fantastic opportunity as Pragmatic Play is one of the top industry iGaming providers.”
Pragmatic Play has achieved significant growth in the region since its LATAM Hub opening back in June. The team led by Arias has already signed with some of the biggest operators in the region, positioning the company, as one of the fastest and most efficient iGaming suppliers.
The company currently delivers up to five new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. Pragmatic Play’s entire portfolio is available through a single API integration.
Source: GMB
