VIE 26 DE ABRIL DE 2024 - 12:41hs.
The name is still unknown

Fluminense close to sign master sponsorship deal with a bookmaker

After two years and two months, Fluminense is very close to having a master sponsor again. Globo Esporte found that the club’s board has advanced conversations with an online betting company to market main ad space of the tricolor uniform, which has been vacant since the club terminated the contract with 'Valle Express' in August 2018. During the period July -December of 2019, Flu has already had a bookmaker as an official partner, the Asian Kashbet.

Currently, Fluminense is one of the 6 teams that does not have a betting house within their sponsorships. The other 14 clubs that have this type of partnership in Serie A are:

  • Bahia, Botafogo and Santos (Casa de Apostas)
  • Atlético-MG, Coritiba, Grêmio and São Paulo (Betsul)
  • Red Bull Bragantino and Vasco (NetBet)
  • Ceará (Estadium Bet)
  • Corinthians (Galera Group)
  • Sportsbet.io (Flamengo)
  • Sport (Galera.net)
  • Fortaleza (EsporteNet)

After Pedro Abad's management came to an end with few sponsorships, Mário Bittencourt had as one of his campaign promises to seek a new master in the market. However, in the first year of his term, the current president claimed that the offers club received were below what he considers "fair value". Now, the board awaits the presentation of bank guarantees to close the deal and avoid default risks, as happened with "Viton 44" and "Valle Express" itself.

In addition, the report found that Fluminense also has ongoing negotiations for other spaces of the jersey, such as the "shoulder blade" and the "chest seal", a space between the shield and the symbol of "Umbro", the supplier of tricolor sports materials.

Currently, the club has the brands "Tim" (number), "Zinzane" (sleeves), "Doce Rio" (lower front bar), "Sika" (rear bar shorts) and "Hotel Nacional" (front shorts) stamped in its uniform.

In view of the financial difficulties that the club is going through, enhanced by the pandemic of the new coronavirus and by the early eliminations of the team in the Sudamericana and the Brazil Cup, the possibility of new sponsorships arises as opportunities to help the struggling club’s coffers in this final stretch of the year. The board still owes players and employees 25% of August wages and 100% of September; October is due on the fifth business day of November.

If confirmed, this would not be the first experience of Fluminense with a bookmaker, as from July to December of last year, KB88.com (Kashbet), leader of the online gambling and betting market in Asia, was an official sponsor of the club with presence in the team’sjersey. The Hong Kong-based company has also partnered with major European clubs such as Bayer Leverkusen (ALE), Ajax (HOL) and Rome (ITA).

Source: GMB