Since August 2019, with the appearance of the brand on the advertising boards of the match between Grêmio and Palmeiras in Porto Alegre, Betfair has set foot in South American football. The company is sponsor of Copa Libertadores and Copa Sudamericana for the next 4 years.
CONMEBOL Libertadores had its draw last Friday (23) and it is already known how the key of the teams of the Round of 16 is scheduled until the big final in the Maracanã stadium. Betfair created the game ‘Rumo à Glória Eterna’ (Towards Eternal Glory), which allows users to select the teams that will move forward in each phase until the big decision, where they can guess the winner.
To promote the campaign, Betfair added Palmeiras idol Felipe Mello and Carolina Portaluppi, daughter of Gremio coach Renato Gaucho, who is highly influential on social media. Both figures left messages in stories of betfair.net’s official account on Instagram inviting fans to participate in the contest.
To participate in the Competition, users will have to participate in the team selection to predict the route to the final and enter their personal data through the competition platform at www.RumoaGlóriaEterna.com or www.RumboalaGloriaEterna.com.
The Competition starts last Friday (23) and will close at 23:59 on Tuesday, 23 November. Participation does not require any purchase to place bets on the Betfair website.
A winner will receive a CONMEBOL match ball which was used in the final and an official jersey from the Brazilian team, framed and signed by the legendary former football player Rivaldo. The winner will be selected at random after the Copa Libertadores Final.
Fifteen runners-up will receive a Betfair gift bag, including a club shirt, Betfair kit bag, CONMEBOL football ball, Betfair beverage bottle, Betfair speaker and a Betfair beverage packaging (“Runner-up Award”). Runners-up will be chosen at random on November 23, 2020.
Source: GMB
