VIE 26 DE ABRIL DE 2024 - 22:37hs.
Exclusive Infoplay interview

Johnny Ortiz: "Zitro will revolutionize the way of playing in Spain with a new product"

Taking advantage of his time in Madrid, Johnny Ortiz gave an exclusive interview to the specialized media Infoplay, together with his son Bryan and Manuela Jiménez, Vice President of the Group. The president of Zitro spoke about the future of the company, including the upcoming launch of products for casinos, bingos and gaming halls, but also for the online sector: “We will revolutionize the way of playing in Spain, that's why I suggest to operators... Make room! ' Here the most outstanding phrases of Ortíz.

The company's strategy

“We bet on quality, diversification and creation. In these difficult times for companies, we are hiring more qualified personnel to achieve our short, medium, and long-term objectives. We also invest in our team. We focus on providing more training because we want to advance even further. I'm sure we're going to be fine. That is why we have to move forward, and we do not stop creating new products.”

Strategy towards online market

“We are focused on diversification, although the online product will in no case replace the face-to-face one. But it is true that we are working in both fields with a new battery of games for the first quarter of 2021. Our dedication to online does not mean that we are using the same equipment, but that we attack the development of face-to-face games at the same time and this is obviously only achieved by hiring more professionals. Spain needs to retain talent, we need more staff, specialists in design and programming."

“This work both in the face-to-face and online areas makes us present in 40 countries at this time. What requires the most resources in the digital area are integrations for each operator, for each platform."

A surprise product that will revolutionize the market

“With LINK KING we have made the best machine on the market, widely known by our customers and consolidated in the sector. Now we are going to revolutionize the way of playing in Spain again, so I make a suggestion to the operators: MAKE ROOM!”.

“It will be a product that will revolutionize the market once again. A new way of playing that is not known in the Spanish gaming industry. We will be the first to launch it. That will be between the end of this year and the first quarter of 2021.”

“Stay tuned, because if you don't have this ZITRO news, you will be left behind. The new thing will be the conjunction of the other two, LINK KING and LINK ME, being completely different. It will raise like never before! "


The pandemic

“The problem of the pandemic will not end our customs, sooner or later everything will go back to the way it was before. We are not going to stop going to bars, socializing ... online gambling is fine when you are home alone, but it will not end our habit of going out to enjoy our free time.”

Future

“Our range of products around the world is impressive, different, adapted to each market and that requires great preparation. We have a product planned until 2024: at least one new machine per year for Spain. Apart from resisting, you have to have a good product, otherwise it is impossible to endure. We are going to revolutionize Spain, our world leadership supports us.”

Source: GMB / Infoplay