VIE 29 DE MARZO DE 2024 - 09:57hs.
‘Foto da Massa’

Atlético Mineiro and Betsul launch interactive experience for fans

In partnership with Betsul, one of the main bookmakers in Brazil, Atlético Mineiro launched ‘Foto da Massa’, a photo machine with immersive and digital interaction that offers an experience between fans and their idols. The novelty is installed in the Galo de Lourdes store. Through a digital totem with virtual reality, fans will be able to take pictures with Galo players and take the souvenir home.

The project is designed by ESM Sports Business, in partnership with the technology company Smartool.

"For Betsul it is very important to innovate in the experiences with the fans and this is another action that we are very proud of, especially at this time when the fans are so lacking in contact with idols and the proximity of football in stadiums," states Fernando Rivas, CEO of Betsul.

Through a digital totem with virtual reality, fans will be able to take pictures with Galo players and take the souvenir home.


                                                     


“It is another innovation that Atlético brings and I am sure that the news will please the fans a lot. It is a modern device that can be used by the club in different locations, for activations in stadiums and events,” comments Atlético's Business Director, Leandro Figueiredo.

To take a picture with their idols, all fans need to do is register on the Betsul website and make a deposit in the following amounts:

R$ 30 (US$5.2) : 1 photo

R$55 (US$9.5):   2 photos

R$80 (US$13.9) or + : 4 photos

Then, the fan receives a QR Code and points it at the reader on the machine. Then he just selects four players of the team and position himself for a photo with them. Up to two adults and one child can participate in each image.

Six athletes and the ‘Crazy Cock’ mascot will be available on the machine's display. This list of players is flexible and can be adjusted. Initially, those integrated in the platform are: Victor, Alonso, Réver, Igor Rabello, Guga, Jair, Keno and Arana. The photo is ready on the spot and the fan can also redeem the digital version at www.fotodamassa.com.br/minhafoto, and send it by e-mail or SMS.

Source: GMB