In 2021 CBLoL finalizes its transition to the franchise system in a closed league, such as the NBA and NFL, making the vacancy guaranteed by Cruzeiro even more valued, since the acceptance of a team includes a project of maintenance of squad, consistent business plans and projections for the growth of brands, with a focus on increasing the productivity of the championship as a whole.
Cruzeiro's entry into CBLoL reverberates worldwide, as the only traditional Brazilian football clubs accepted in the franchise were Cruzeiro and Flamengo.
Pulsing in innovation and with a very fast growth in the last years, the market of electronic games can be highly profitable. And the expectation is that Cruzeiro eSports establishes a new revenue line, which is growing and consistent, already in the first year having an effective profit.
Cruzeiro eSports was created last year, in partnership with E-Flix eSports, to be the representation of the club with total autonomy for the management of the teams, in a model similar to what is done in high performance volleyball, with o Sada Cruzeiro. Today Cruzeiro eSports already has excellent results in championships such as Free Fire and Fifa.
For the project with E-Flix, Cruzeiro has no cost for the maintenance of players, as the team and the revenue is shared. The management of the brand is also done jointly, but the sports administration is entirely in charge of the partner company.
With the arrival of the new Cruzeirense management, new actions were developed to enhance the sport.
“The partnership with E-Flix, which is recent, has intensified in recent months, since Sérgio took over. Before, for Cruzeiro, eSports was just a brand licensing, but it evolved into a sports modality, allowing us to reach projects like this, from the entry of the Cruzeiro eSports team to LoL. Not only did E-Flix work insistently, but our management collaborated to make this happen. With this modality, Cruzeiro reaches one of the largest audiences in terms of online and offline public, it is a gigantic opportunity that opens up for the Cruzeiro brand to reach all audiences,” commented Rodrigo Moreira, Superintendent of Innovation and Digital of Cruzeiro.
Marcelo Fadul, CEO of E-Flix, explained why Cruzeiro's bid was strong. “The combination of the centennial and relevant brand, such as that of Cruzeiro, adding to E-Flix, which for years has carried eSports in its DNA, was the formula that we believe to be fundamental for approval by Riot and for setting the flag on biggest competition in the world that revolves around the League of Legends. We continue with the good challenge of unifying the traditional football fan with the new generation Cruzeirense fan, and E-Flix will maintain its commitment to deliver high sports performance to Maior de Minas in electronic sports," said Marcelo Fadul, CEO of E- Flix.
Check the list of confirmed teams in CBLoL:
Cruzeiro eSports
Falkol Prodigy
Flamengo Esports
FURIA Esports
INTZ
KaBuM! e-Sports
LOUD
paiN Gaming
Red Canids Kalunga
Rensga Esports
Source: GMB
