Released by the Brazilian Congress in November 2018, the unregulated market installed in Brazil generates about US$ 5 billion annually. In the course of its regulation, it is speculated that the Government establishes a 3% turnover tax on betting operators on the approximately 450 sports betting sites that operate in Brazil, according to local media Estadão’s article.
Considered by British bookmaker William Hill as one of the most significant events in the history of sports betting when Brazil opens to the sector, regulation in the local market opens up a wealth of opportunities.
The subject became the topic of a webinar led by Frédéric Fausser, CEO international digital marketing agency Samba Digital, and attended by Aurélien Lohrer, CMO at Betcris.
“As the only guest we had only one point of view and I tried to stay as generic as possible, but the questions at the end were showing that there is an appetite for European entity to enter and succeed in Brazil”, commented Aurelien.
Marketing Director at Betcris, one of the largest betting companies in Latin America with partnerships with NFL, MLB, Ronaldinho and many more, Aurélien is a former Olympic athlete with France, having competed as a freestyle skier at the 2006 Winter Olympics in Torino.
“I can easily guess that European betting sites want shares of the potentially huge gaming market and they will use their brand awareness to seduce Brazilian players… Numbers of them got major sponsorships with euro clubs and are already exposed to the Brazilian audience with the broadcasting of La Liga, Premier League, Bundesliga or Ligue 1. They have strong products but will have to adapt their offer to the local players expectations and deal with transaction challenges. Same as everybody”, explained Betcris’ CMO.
Sports betting in Brazil is ready to be privatized by the country after a proposal for a decree from the Ministry of Economy was signed in August this year by President Jair Bolsonaro. The expectation now is that the legalization will be completed and launched in 2021. So ... "what does this mean for European brands?" was the main theme of the digital event.
“Betcris continues its work to be a reference on the Brazilian market by building a strong and trustworthy product and be ready for the regulation to come. This regulation will be a success only of the taxation allow the operators to continue to offer a competitive product and invest but also to prevent offshore operators to attract Brazilian players,” concluded Aurelién.
Source: GMB
