BtoBet has established itself as the leading platform provider since the Colombian market became regulated, and the partnership with Betfair will further cement its leadership position. This agreement with Betfair also provides optionality for further expansion into other regulated markets in the future.
“As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global,” says Alessandro Fried, BtoBet’s founder.
“We are confident that we will become key players in the market by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology” Fried added.
“We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities,” says Mike Woodbridge, Betfair International Director.
BtoBet’s strong presence in Latin America was one of the key reasons Aspire chose to acquire the supplier, it said following the deal's announcement. BtoBet has partnered with 32 operators between Europe, Africa and Latin America, with a particular focus on the latter two regions. In announcing the acquisition, Aspire said this made it a perfect fit with Aspire, which has a stronger presence in Europe and North America.
Source: GMB
