Gil Portela's Free Marketing Brasil agency specializes in sports sponsorship and digital media. He is the one who works with Ricardinho's image and had a key role in bringing the Brazilian freestyle star to estadium.bet. The bookmaker had already been looking for a sports ambassador to bring together the characteristic values that the brand represents.
Ricardinho refers to the fantasy of many athletes and joins it with one of the main assets of Estadium, which is the football audience. “Along with this, he becomes the poster boy who will have a connection to what he does and the club brands we are sponsoring. Supporters will take a closer look at our brand when they watch his performance in videos. That's what we're going to show soon,” explains to GMB Claudinei Bettioli, the company's commercial director.
Freestyle football is a variant of football in which a player performs tricks with a ball or balances it in various parts of the body. It is based on the art of composing sequences of maneuvers, trying to unite control, creativity and difficulty using the whole body in interaction with the ball. It is a game that has been developing rapidly, that has gained its space and has consolidated itself as a high-level game, with new players every day.
At the age of 22, Ricardo Fabiano Chahini de Araújo was born in Belém do Pará and when turned 10 he started to practice freestyle. At the age of 15, he won his first title as Brazilian champion and Latin American vice-champion, winning in 2019 the Brazilian title for the third time and the world championship of the category at the Red Bull Street Freestyle world cup.
About estadium.bet
At estadium.bet, the bettor is able to find different sports betting opportunities in the most varied sports segments daily, through the application. Football, basketball, volleyball, futsal, ice hockey, tennis, snooker, and MMA are among the modalities included.
Estadium is one of the companies that has invested the most in Brazil’s football. In addition to the state tournaments in Sergipe, Alagoas and Pernambuco, the company also supports, with master sponsorship, thirteen teams: Botafogo-PB, Santa Cruz, Decision, Vila Nova, Ceará, Salgueiro, Paraná Clube, Criciúma, Náutico, Remo, CRB, Avaí and now Paysandu. In addition, the company has become the exclusive bookmaker to advertise on the pitch boards of all matches in the Serie C of the Brasileirão.
Another of the great recent actions of estadium.bet in favor of clubs and the Brazilian public was the “Estadium de Prêmios” (www.estadiumdepremios.com.br), a website where fans of clubs sponsored by the company can buy a capitalization bond, contribute to NGOs, help their heart team to even earn motorcycles, official jerseys and money.
Source: GMB
