NetBet Brasil closed an agreement with BJJStars - Brazilian Jiu-Jitsu Stars until the end of 2022, which puts the sport for the first time in a bookmaker, alongside major events in the world, such as the UFC. Marsio Schneider, Marketing Manager of the company, says that “jiu-jitsu is a sport that is growing a lot in Brazil and that brought us closer to the activity. The first event where we will be together will take place this Saturday in São Paulo, where one of the stages of the national event BJJStars will take place, which will bring fighters from outside the country,” he says.
According to Marsio, the entity is very excited about the new moment that they are living, “because it is the first time that jiu-jitsu will be on a website for real bets. The sport has fans throughout Brazil, but there was still a lack of the necessary publicity to become even better known. With our win-win partnership, the sport will have enormous visibility,” he analyzes.
He believes a lot in the potential and in the receptivity of the public for this new partnership and says that "we will be very proud at the center of the mat from now on to attract this community, which I hope is as engaged as other sports." In addition to the logo on the mat and the open bets on the website, several marketing actions with sports lovers will be carried out as a way to attract a new audience to NetBet.
According to Giovani Decker, partner at BJJStars," the partnership with NetBet is very important for jiu-jitsu, which from now on is on the same level of established sports, such as football, volleyball and even MMA. We are opening a new front and I am sure that this will give us much more visibility,” he says.
BJJStars will have exclusive broadcast via pay-per-view, which can be purchased through the official website of the event.
Liga Universitária São Paulo
“As always, we are pioneers both in the world market and in Brazil. So, we have another news to tell GMB’s readers. We have just closed a sponsorship agreement with Liga Universitária São Paulo, which is bringing together six universities for a football championship. The tournament will take place over five weekends and we will be present to honor university sports, just as we do with other high professional disciplines,” says Marsio.
According to him, support for university sports had been in NetBet Brasil's plans for some time and “the arrival of a tournament bringing together the main universities in São Paulo was the key moment to get closer to them. The tournament has the support of the São Paulo City Hall and I am sure it will mark a new stage for the category,” says Marsio.
According to Vinicius Domingues, Founding Partner of Liga Universitária São Paulo, the entity's objective is to strengthen university sports in Brazil. “Unfortunately, young people who seek to become a sportsman working in the academic environment ends up being divided on whether to continue studying or practicing sports. We want to change that and adopt the American model, where education and sport go together. NetBet Brasil is our main partner in this project and is fundamental for the growth of university sports. We hope that in five years it will be in all the states of the Southeast Region,” he says.
The League will also organize, next year, a university championship for women's football and both Vinícius and Marsio have already stated that they will be together in that stage of the sport. As for the championship, which starts this Saturday from 2 pm, it will be broadcast live on the League's YouTube channel. To watch it, click here.
Campaign with fans
In addition to the recently announced master sponsorships, NetBet Brasil has been seeking a closer relationship with the fans of the teams it sponsors as a way to expand the brand's presence among them. In addition to the strong performance with the supporters of Vasco da Gama and Red Bull Bragantino, sponsored by NetBet, the company has been looking for other associations to reinforce the brand.
Right now, the company is promoting the blog Palestrudo, as a way to get closer to Palmeiras fans, one of the biggest teams in the state of São Paulo. “Although we are not sponsoring the club, we are very close to the fans, who always honor us. For this reason, associating the NetBet Brasil brand with a blog that speaks the language of ‘palmeirenses’ is a joy for us,” says Marsio.
Talking about Palmeiras, it is one of the few teams that have not yet closed a deal with a bookmaker. In the evaluation of the Marketing Manager of NetBet Brasil, soon all clubs will be able to be sponsored by sports betting sites. “We have been contacted by some of them and soon we will have news about it,” he admits.
Source: Exclusive GMB
