The company has made a commitment that, by the end of 2023, 100% of the group’s revenue will come from markets that are nationally regulated. In addition, by the end of 2020, 99% will come from regulated and regulating markets.
GVC will also be launching an Advanced Responsibility & Care (ARC) programme, which uses proprietary technology to further enhance player protection through additional checks as well as improved monitoring and interventions.
Responsible gambling metrics are set to be incorporated into remuneration across the group alongside the launch of the Entain Foundation to provide further support to the communities in which it operates. The foundation will donate £100m over the next five years, including its new Pitching In programme that supports grass roots sports and sports people.
“Today marks an exciting new chapter for the Group, and an important step forward in achieving our ambition of being the world leader in sports betting and gaming,” commented Shay Segev, GVC’s CEO.
“Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection,” added Segev.
“We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate. Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders,” Segev concluded.
The actions set out in the strategy will reduce Ebitda in 2021 by circa £40m, but GVC has stated this is offset by the strong underlying growth in its business.
GVC operates leading international brands in the online gambling industry such as Ladbrokes Coral Group, bwin, Sportingbet, Betboo, partycasino, and partypoker, among others.
Source: GMB
