Angelo Alberoni, Country Manager of Betmotion for Brazil, says that “it is an honor to have our brand alongside NBB and the first activations that took place this weekend were very interesting to bring our customers closer to a new sport and to bring to our basketball enthusiasts platform.”
Among the activations promoted by Betmotion, one of the ones that most pleased sports lovers was the registration at the bookmaker through a QR Code shown during the match between São Paulo and Corinthians. Everyone who registered through the generated code earned a bonus of R$ 10 to bet on the game.
Still through QR Code, the other activation that pumped was the registration with a chance to win an official competition ball. The fans of the banquet needed only to scan the code generated in the broadcast, make their registration and point out the final score of the derby.
The "Betmotion Play" of the match was for the choice between the two best moves in the game. They were posted on NBB's Instagram and released for public voting. “All the actions carried out allowed us an excellent visibility and proved the excellent identity between our brand with a new audience that comes to join the Betmotion family,” says Angelo Alberoni.
According to the executive, new marketing actions will come to bring Brazilian basketball closer to Betmotion. “We want to transform our partnership with NBB into a successful case, just as we have done with other sports,” highlights the company's Country Manager in Brazil.
Source: GMB
