Novobets’ customers will also have access to Pragmatic Play’s gamification toolkit, Enhance, which is proven to retain customers and boost player engagement.
The deal sees further commercial expansion for Pragmatic Play in Latin America, which has experienced significant growth since the opening of its LatAm hub earlier this year.
Victor Arias, VP Latin America at Pragmatic Play, said: “Novobets is an exciting operator and we’re delighted to partner with them.”
“Operators who have the appetite to take numerous verticals for us are ideal for both parties, as we can truly showcase our varied content range while also passing integration savings on to the partner,” Arias added.
A Novobets spokesperson said: “Pragmatic Play’s complete content offering gives us a great opportunity to expand our portfolio and we’re thrilled to be able to give our players such titles. Their dedication to creating great games really shines through across their product range and we look forward to a long and successful partnership.”
Pragmatic Play currently produces up to five new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.
Source: GMB
