Santos FC, one of the biggest football teams in the world, stepped into the world of esports with the launch of their organisation in 2018. HotForex, a foreign exchange and CFD broker, joined as title sponsor in February of this year and Pinnacle has now come on board to help support the organisation’s continued development across major titles such as CS:GO and other modalities.
On the next step of that partnership, Pinnacle will join as a top tier sponsor to feature on the team’s jersey while also leveraging player access to strengthen the connection between Santos e-Sports, its fans and the wider esports community.
“We are thrilled to announce this deal with Santos e-Sports. Esports is one of our fastest growing markets and with so much happening across LATAM for Pinnacle at the moment, we felt it was important to keep pushing this growth. This investment will help Pinnacle raise awareness of our brand and the quality of product we offer, but it’s also something that will benefit the people of this region”, Pinnacle’s LATAM Country Manager, Florencia Brancato said.
“Following the entry of a global brand by joining brazilian esports, through Select, its athletes and streamers, is at the same time a source of pride, personal satisfaction and a great challenge! Our athletes will have at Pinnacle a great partner so they can continue developing their careers, in search of personal growth, sports achievements and success!”, Leonardo Di Prado, CEO at Santos e-Sports also commented.
Santos brings not only the reliability of a winning brand and its relevance to the non-endemic market, but also the press and sponsors. In addition to having the support of its huge crowd, which can also be renewed and expanded through games and esports with our modalities.
Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to having an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also renowned for producing educational content to help empower bettors.
“Santos FC is a massive name that is known all around the world and not just in Brazil and the backing of an organisation of such standing shows the potential that HotForex e-Sports has. We are really excited to be a part of that”, Brancato added.
An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits and a unique winners welcome policy.
Source: GMB
