SÁB 4 DE MAYO DE 2024 - 11:36hs.
Union of forces

PokerStars is the new sponsor of Furia, reaches the Brazilian eSports market

PokerStars, the largest online poker site in the world, and Furia, Brazil's leading eSports organization, join forces to unite the world of Poker and eSports. Following the success with Counter Strike: Global Offensive, Furia is expanding its focus, and poker is the first stop. The new relationship between the two brands offers poker and eSports communities unique opportunities for entertainment and content.

“Poker is part of Furia's DNA. It all comes down to making the best decisions at the moment, aiming for long-term results. This partnership is a natural step in our expansion when we look for movements beyond the eSports universe,” said André Akkari, CEO of Furia and PokerStars Ambassador.

“The Furia team works hard, sets an example and is always looking to improve and evolve. This vision and the entire culture of the organization fit perfectly with what we are looking for at PokerStars. It will be very interesting for us to see what we can bring to our community and also how we can connect with new audiences working together with this team so passionate about what they do,” says Rebecca McAdam Willets, Director of Public Relations at PokerStars.


                                                   


In publicizing the partnership, PokerStars stated that “A lot of news will be released in the coming months, and in most of them the winner is you! Stay tuned because the partnership promises to bring several surprises for those who like poker. And you will find out about it soon here on the blog! ”

PokerStars and Furia will also launch a new team of poker streamers, with André Akkari, Lali Tournier and Rafa Moraes at the helm. Lali is one of the leading professional players in Latin America, with outstanding performance in major online poker series and around the world. And Rafa is one of the biggest names in Brazilian poker, successfully competing in the main (and most expensive) tournaments on the planet.

Source: GMB