SÁB 4 DE MAYO DE 2024 - 00:35hs.
Extended agreement

América and Intralot take new step in their partnership, launch TV Coelho Keno Minas

The favorite YouTube channel of América club fans in Brazil has a new name! As of this Wednesday (4), Intralot expands its sponsorship with the football team and starts to support the club's media channel, which will now be named ‘TV Coelho Keno Minas’. The project foresees the diversification of contents and an increasing familiarity between the supporter and the team.

With exponential growth in the last few months and a promising field for evolution, ‘TV Coelho Keno Minas’ will seek to amplify the coverage of America's day-to-day life, taking fans into the club environment.

Erley Lemos, America's Marketing and Business Director, commented on the progress of the partnership with Keno Minas. “Once again, Intralot reinforces its partnership with América and takes another step by sponsoring our TV channel. It is another demonstration of the strengthening of the relationship between America and Intralot, which started with a partnership in August, then started sponsoring our shirt and now working on another front of the club. We are very satisfied with the company's support for TV Coelho,” celebrated Erley.

In addition to the contents of America’s daily life, ‘TV Coelho Keno Minas’ will also present all the news and advantages of the exclusive and personalized gaming platform for America’s fans. With prizes every 4 minutes and percentage of the value of each bet going directly to Coelho, fans will help America to become even stronger when trying luck.

To register, fans have to click here, trust Coelho's feet and place their bet. It is worth mentioning that 60% of the collection of bets made goes back to prizes for the fans.

Check the following step by step video to learn how to place bets on Keno Minas Online.

Intralot

New Coelhão partner, Intralot was founded in 1992 and operates on five continents. With a focus on cutting-edge technology development, the company develops, operates, and supports betting games for the entertainment industry.

In Brazil since 2008, Intralot has a contract with the Lottery of the State of Minas Gerais, a partner with which it has operated Keno Minas since 2010. The good distribution of the awards is one of the major reasons for the company's success. Of the total collected, at least 60% goes to the awards.

Source: GMB