“To be avant-garde, daring and build a socio-cultural movement connected to sports performance and entertainment that is recognized by the leaders in each category, is precisely what portrays Furia's partners”, adds Akkari.
Now, fans can find the FURIA jersey and also the complete kit of the team in these Nike outlets:
Last week, world giant PokerStars teamed up with HyperX, AOC, Twitch, Nike, Legion by Lenovo, Aim Lab, Nvidia, Rivalry, Unilever and GamersCard, as sponsors of Furia, in clear proof of the growth of the Brazilian eSports organization.
"We will not stop there, in a few days other great launches will come, the Furia news factory works at full speed to surprise and make our fans proud," promises its CEO.
“It may seem like a simple thing, but this is yet another mega achievement for Furia, for our fans and for the electronic sports scene. We are conquering our space with a lot of work. And it's all ours!,” proudly comments Jaime Padua, founder and Co-CEO of Furia.
The partnership with Nike was born in July 2019. The company, a reference in the sports equipment segment, chose the Brazilian team to be the first one in the world to represent its brand.
For the realization of the agreement, Furia had the legal support of lawyer Luiz Felipe Maia, founder of the firm FYMSA Advogados, and guidance on the esports market of the eBrainz Marketing Agency.
Furia Esports is a Brazilian electronic sports organization that started its history in Counter-Strike: Global Offensive (CS: GO), where today it has a team that is classified as one of the best in the world. Founded in August 2017, FURIA has already become one of the fastest growing companies in the esports market.
In addition to the CS: GO team, Furia also has teams of PlayerUnknown's Battlegrounds (PUBG) and Dota 2. It also stands out for the huge engagement of its fan base and its unique way of creating exclusive content such as FURIATV, the largest channel of streaming owned by a team of electronic games in the world.
Source: GMB
