The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in the state of Michigan, pending licensure and the receipt of necessary regulatory approvals.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” said Ezra Kucharz, Chief Business Officer, DraftKings.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space,” Kucharz added.
Pistons fans will also have the opportunity to compete for a variety of experiential prizes, including a Pistons away game trip, a ‘Court of Dreams’ group event held at Little Caesars Arena, ‘Piston for the Day’ VIP experience. As part of the VIP package, individuals will have the opportunity sign an honorary Pistons contract to participate in a private, in-stadium shootaround, tour the official lockerroom facilities, and sit courtside at a Pistons regular season home game.
“We appreciate the partnership-minded and collaborative approach that DraftKings brings to the table,” said Mike Zavodsky, Chief Business Officer, Detroit Pistons. “We look forward to utilizing our platform to help DraftKings grow their presence and connectivity to Pistons fans and to the greater Metro Detroit communities.”
Source: GMB
