The DTB is one of the most prestigious organisations in world tennis with over 1.4 million playing members and is the governing body of the men and women’s Bundesliga and the ongoing German Tennis Championships.
As the trusted data and technology partner to over 500 sports organisations worldwide, including the English Premier League, National Basketball Association and German Football Association, Genius Sports Group has been granted the exclusive rights to capture and distribute live data and video content from DTB events for betting purposes.
This new partnership and Genius Sports Group’s global distribution network will provide a platform for the DTB to reach highly engaged fans from over 150 sportsbooks worldwide.
PlaySight, the immersive video, analytics and live streaming platform, will provide automated production, live streams and highlights across all DTB events covered under this partnership. This partnership with Genius Sports Group provides a new global distribution network for the DTB alongside their exclusive streaming and live broadcast for media partnership with the Tennis Channel.
Dirk Hordorff, Vice President High Performance Tennis and Education at the DTB, said: “Through our partnership with Genius Sports, our 1.4 members and millions of German and international tennis fans will have the possibility to follow the year-end national championships and Bundesliga, which include a lot of top international WTA and ATP stars. Live tennis from every match will bring these events a new dimension, and help grow the visibility of the sport.”
Jonny Katanchian, Head of Commercial Partnerships – EMEA at Genius Sports, said: “This partnership with the DTB is one of our largest tennis partnerships to date, providing our sportsbook partners with premium content during off-peak windows for the global season. The DTB is committed to enhancing the reach, visibility and profile of its events and we’re excited to be part of this global strategy.”
Rodney Rapson, PlaySight’s Managing Director for Europe and the UK, said: “Now fans around the world will be able to watch this content both live and with on-demand video highlights. Our technology at PlaySight will enable the DTB to bring their production in house, giving them complete control of their content and more flexibility for distribution “
Source: GMB
