MIÉ 24 DE ABRIL DE 2024 - 11:49hs.
Argentina

Casino Maverick Neuquen launches online platform with LatamWin technology

Casinos Maverick, one of the most important entertainment companies in Argentina, obtained a license from the Neuquén Gaming and Betting Institute (IJAN) to start operating online. For this, it reached an agreement with LatamWin, that will provide a comprehensive iGaming platform, a wide portfolio of content with slots, bingo and casino games and, in the near future, Live dealers and sports betting when IJAN incorporates them to the operating license.

This is a novelty for Neuquén, since it is the first gaming company in the interior of the province to start operating online, giving dynamism to the regional economy, which was hit hard by the closing of gaming halls due to the pandemic. Enabling online gambling also means the collection of resources for the financing of social assistance and education programs.

This agreement was sealed only a couple of months ago and resulted in a novel, attractive and complete platform, where people can enjoy top of the line entertainment, provided by the main content generators in the world.

It should be noted that, the federal nature of Argentina, allows each province as an autonomous unit to regulate online gambling and it is becoming a growing trend. Of the 24 jurisdictions in the republic, nine already have the online market regulated and in operation; four, whose regulation was approved but is not yet operational; one in process and two in debate. Currently, only 7% of the total gaming in the country takes place online, which presents an important emerging market with great growth potential.

LatamWin will provide Casinos Maverick with a comprehensive technical iGaming platform, a wide content portfolio with slots, bingo and casino games, and in the near future, Live dealers and sports betting when IJAN incorporates them into the operating license. The agreement is based on a revenue sharing mechanism, where the profits obtained will be combined with the rates that have been agreed upon.

 

 

Both For Jorge Diment, CEO of JSD SA and exclusive representative of LatamWin for Argentina, and Cristhian Vargas, Business Development Manager of LatamWin, this is a great novelty for the Argentine market, since it continues the expansion of the territoriality where LatamWin puts to run its platform with the best content in the world. A platform that allows versatility and functionality with absolutely record start-up times.

“It has been a complex year in terms of the movement in regulations in Latin America, as in the case of Argentina, which advanced to provide a way out of the COVID-19 crisis for physical casinos. Luckily, due to our commercial management in the country and the agreement with JSD, we were able to obtain two licenses. We thought of them to enter the Argentine market, which has had an excellent result, allowing us to access two places in Catamarca and Neuquén provinces. They have helped us to attend to the complexities of the country, since it is not easy to do business in Argentina,” explained Vargas.

In just two months of work they achieved a high quality product since the agreement between LatamWin, Coleal S.A., and Casinos Maverick was sealed, which marks a positive time for any business model that wants to hire a platform.

Favio Torres, president of Coleal S.A., said he was "very satisfied with the unconditional support offered by LatamWin, the joint work and effort, all put at the service of being online in record time and before the end of the year." He also pointed out that the date is key because it is possible to take advantage of the flow of players who usually register for the Christmas and New Year holidays."

LatamWin is in an unbeatable position to capitalize on this evolution of the online segment and, together with a partner with an important regional presence, a vision focused on both the client and responsible gaming and through its maverickonline platform, to be able to develop the necessary functions to build a successful integration.

Source: GMB