GiG Comply is a self-service marketing compliance solution, based on cutting-edge technology, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This allows the operator to ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up-to-date.
LeoVegas says that the marketing compliance tool reflects its “commitment to responsible gaming,” with the firm strengthening its control over third-party advertising and further protecting its brands from being promoted on websites which are not compliant internationally.
Jonas Warrer, Managing Director of GiG Media, said ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.”
“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions,” Warrer added.
Source: GMB
