Through its agreement, BBIN will grow its European footprint, despite its main focus on the Asian market. The firm provides a competitive service for its customers and has been recognised by international accolades in the past.
BBIN highlighted the values of ‘excellence’ and ‘perseverance’ that the software supplier and Atletico Madrid share, uniting the two under the club’s motto: ‘Coraje y corazón’ (Courage and Heart).
The supplier detailed Atletico Madrid’s history and “outstanding results” in its reasoning for forming the partnership. The men’s team has won 10 La Liga titles, 10 Copa del Rey trophies, one Intercontinental Cup, three UEFA Super Cups, two Spanish Super Cups, three UEFA Europa League titles and one UEFA Cup Winners’ Cup.
"Both BBIN and Atlético de Madrid share the colours red and white for their brand image, symbolizing that their passion and spirit is building a bridge between Europe and Asia, fighting side by side in the future."
The partnership is a new one reached by BBIN with other European football team. In September last year, the supplier signed a similar online gaming supplier partnership with Dutch Eredivisie team Ajax. In the German Bundesliga, BBIN signed a deal with Borussia Dortmund in 2018.
Source: GMB