Brazilian streaming platform is a pioneer in partnership with Indian startup that will revolutionize the digital market. The technology allows the user to create their own experience without losing a second of the game.
During the game, whoever is watching can see layers of information on the screen itself and interact using their fingers or mouse, depending on the device in use. Information such as photos, biography and statistics of all athletes, links to purchases of sports products and betting odds from Betsul will be available. In addition, interactive coupons with promotions from business partners will appear on the screen and there will be polls to be answered in the broadcast itself.
The initiative is part of an agreement that TV NSports closed with edisn.ai and represents only the initial phase of the project. In the near future, the plan is to increase interactivity using the Indian startup's artificial intelligence algorithm, which recognizes athletes and brands in real time in the video and makes them clickable, in addition to allowing the purchase of products and bets directly on the broadcast itself.
“It is a revolution in online sports broadcasts that NSports TV is happy to be a pioneer in South America. The viewer no longer needs to open a second screen to seek information about an athlete or try to buy the game ball. Now the user will have the possibility to create their own experience without losing even a second of the game,” emphasizes the executive director of TV NSports, Guilherme Figueiredo.
“We are excited to partner with NSports TV to bring these interactive features to live broadcasts in South America for the first time. Our unique technology combined with the innovative NSports TV platform will transform the way you watch sports in Brazil and the region,” said Ashok Karanth, CEO of edisn.ai
The technology will be used for the first time in South America and, because of that, TV NSports decided to open the signal of the match for those who want to participate in the experience at Canal Vôlei Brasil.
The subscription package for all Canal Vôlei Brasil games costs only R$ 89.90, but TV NSports has already announced that it will have a discount coupon offered especially to volleyball lovers who are watching the game between EMS Funvic Taubaté and Sesi -SP. The match starts at 6:00 pm, but at 5:00 pm there will be a special live program on the channel. As of January, all matches of the Banco do Brasil Men's and Women's Super League will have this technology available to subscribers.
Services
Competition: Banco do Brasil Superliga
Match: EMS Funvic Taubaté x Sesi-SP
Date: Friday, December 4
Time: 5 pm
Price: Free
Where to watch: bit.ly/experienciatvn
Contact email: [email protected]
Contact phone: 48 9641-0349
About TV NSports
TV NSports is a sports technology startup that aims to democratize sports broadcasts in Brazil. The company today has more than 15 channels of the most varied sports, with emphasis on the Olympic Channel in Brazil, along with the COB, the Canal Vôlei Brasil, from CBV, which broadcasts the Superliga Banco do Brasil and LNF TV, with broadcast of the national league futsal. TV NSports also airs all Serie A and B games from Brasileirão outside Brazil and controls the OTT platforms of major clubs in Brazil, such as Corinthians, Coritiba and Paysandu.
There are more than 1500 events broadcast from 20 different sports, with more than 900,000 registrations of sports fans who consume their favorite modalities live and online.
About edisn.ai
edisn.ai is a patented artificial intelligence that uses computer vision to increase the engagement of fans on streaming platforms through interactive and personalized content for users. It is the only one in the world that can recognize athletes on the screen in real time and make them clickable, without the need for additional stadium cameras or chips on players. This not only increases fan engagement but creates additional revenue for content owners.
edisn.ai was the winner of the startups competition organized by Microsoft's GSIC and Sport Singapore; the Audience Award at FanXP, organized by EuroLeague basketball, in Barcelona; and was named one of the most promising sports startups in the US by the consulting firm SportsTechX.
Source: GMB
