GamersCard is a differentiated card in the market and addressed to the gaming area, with a great focus on eSports and iGaming, especially poker. With two years of experience, it has already reached the mark of almost 20 thousand customers and has focused its performance on understanding and meeting the expectations of its card users.
Concerned with serving an increasingly demanding market niche, Paulo Gerber comments in the interview on the company's vocation to serve the customer well and understand all their needs.
Check out the main excerpts from the interview:
GMB - Paulo, I would like you to make a quick presentation of GamersCard, a card that has been standing out in the market.
Paulo Gerber - GamersCard is a prepaid card with the Mastercard banner, aimed at the public of eSports and iGaming, that is, for gamers in general. It was created and designed for this audience.
How does it work?
The card is prepaid and very easy to obtain. The customer only needs to complete his identification process to comply with all regulatory requirements. Once in possession of the card, the charging process is very practical and can be done by bank transfer or PIX, where the credit is very fast. And you can, if you prefer, use bank payment slip or load in the network of partner stores. Like any Mastercard brand prepaid card, its use, operationally speaking, works as a credit, allowing its use both in online purchases and in physical stores in any establishment affiliated to the brand that is our partner. In addition to the use for purchases, it can be used to pay consumption bills, payment slips, cell phone recharge and even transfer to another GamersCard holder. This is the focus of our product. We want gamers to feel served so that they can play quickly and safely.
You say that the GamersCard is a card made from player to player. What message do you want to convey in that slogan?
We define our niche in the world of eSports and iGaming, which is very broad. It is a community that felt the need for a product designed specifically for them with regard to the ways of payment. Thus, from the first moment we put ourselves in the position of our target audience and what benefits, features and what difficulties should be solved with our product for that specific audience. So, all the time we try to use the player's head to define and evolve the product. It is a card made by players for players.
And what are these features and the main benefits of the card for players?
The first point is precisely this. When you want to play online or buy a game item and do not have a payment instrument, specifically that works on the credit platform, you have to pay by boleto and the credit does not come on time. With his card the user does the operation quickly. This opens a door and an opportunity for immense use, which has been highly valued by the customer. In addition, we create complementary benefits aimed at this audience. Thinking from player to player, we come to another concept of GamersCard, which is "who plays, wants a game and wants quality game and serious game". Thus, we create poker tournaments, for example, both during the week and on weekends - and in the pandemic we even expand - to encourage our customers, who earn gamers points, in which the best classifieds can exchange them for products or cashback. We did the same for the eSports area, with weekly CS: GO and LoL tournaments. And we are moving towards other gaming tournaments that are growing in the world of eSports.
Another benefit created was precisely the gamers points, a novelty for prepaid cards. It is very important that customer loyalty is rewarded, so our customers accumulate points for each use, and we make available in our award catalog many products aimed at iGaming and eSports. The customer can exchange their points for playing cards and card cases, in the case of those who are passionate about iGaming, or for a mouse or a keyboard aimed at eSports. And there are many new things to come.
We have a number of sports betting operators and online casinos. How has the relationship with these operators been?
We seek partnerships with other sites. Some knock on our door and others are wanted by our team. We are talking and discussing a lot about the use of our card, through specific partnerships.
You have been doing several bonus campaigns for your customers and are now launching the Christmas campaign, which will guarantee double points in the period from 5 to 31 December. How will it be?
Today, our customers earn one point for every dollar spent on establishments in general and, on partner sites, two points for every dollar spent. Thus, in December we will double this score and customers will earn two or four points. They will accumulate many more points, ensuring very attractive prizes. We just went through the Black Friday campaign, which was a great success, and in the sequence, we are doing the Christmas campaign.
Speaking specifically of the gaming industry. Brazil does not yet have sports betting regulated although we have several sites operating this business. Do you believe that regulation will come soon?
I've been following the topic and a lot of that follow-up has been at Games Magazine Brasil, which does super cool coverage on the subject. There are many favorable and struggling forces for the regulation of the law approved at the end of 2018. We hope that this happens, as we want to see our customers and the Brazilian public enjoying this type of service in a structured and controlled manner. The regulation only brings benefits to gamblers, as there is more security to place bets on controlled sites. In addition, there are benefits for the country, as we ended up bringing the rents to Brazil. Taxation and jobs are the most immediate benefits.
What is your final message for customers, potential customers and operators who do not yet use your tool as a payment method?
When we talk about our customers - and it's really cool when we have an operation like ours, in which we are approaching 20 thousand customers using our product - and we see the kind of comments they make, we notice that we are on the right track. It is not for running the GamersCard, but I have more than 30 years in the market for payment methods and I have never seen so much positive testimonial. This is because we have a quality product and because we are focusing too much on serving the customer well. Providing good service has to be a mantra in the company. We try to make our entire team focus on serving the customer well and trying to put themselves in his place. This has generated fantastic reactions from several customers. So, our message to the public that does not have the GamersCard, is invite them to enjoy our product. And I say the same for operators, who may reach a portion of the public that wants to play and has difficulty making their deposits. We want to make sure that everyone has benefits, both on the B2C side, which are our direct consumers, and B2B, which are our partners. We always try to think with the head of someone on the other side of the table. We are here to leverage the business of our partners.
Source: Exclusivo GMB
