As the official daily fantasy sports and sports betting partner of the Pacers, DraftKings branding will appear in Bankers Life Fieldhouse and in the team’s post-game show. DraftKings customers may also get the opportunity to attend team practices and games, and meet former players.
DraftKings will be the 76ers’ exclusive daily fantasy partner and a sportsbook and online casino partner. (The team has already partnered with one other mobile sports betting platform, Fox Bet.) The company will also receive marketing opportunities from the 76ers and VIP customers may have the chance to tour the team’s training complex.
The daily fantasy partnership with the Celtics will see DraftKings host watch parties for games, and DraftKings will also sponsor Celtics’ social media posts covering starting lineups before each game.
DraftKings already serves as an authorized sports betting operator for the NBA and has a partnership with Madison Square Garden.
Source: GMB / Sport Techie
