The National Basketball League (LNB) has a new partner: Vivagol. The online sports betting site belongs to the Bet Entertainment Technologies group, which is also manages bet.pt, the leading sports betting brand and online casino in Portugal.
The two entities signed a sponsorship contract with NBB CAIXA, which provides for numerous activations aimed at engaging basketball fans during games and in the digital world.
Vivagol will be an official sponsor of NBB CAIXA and the ‘Jogo dos Estrelas’ (Stars Game). In addition, it will have board displays on the court side and at events organized by the League, such as press conferences and the ‘Best of the Year Awards Party’. The partnership also provides for media investments in live NBB CAIXA games on Bandeirantes, Fox Sports and ESPN channels.
With the partnership, Vivagol and NBB CAIXA seek to improve the fan experience, increasing engagement and offering them new ways of interacting with content on digital platforms. The company will also sign a branded content on the entity's official social media.
“Since the creation of our multiplatform game transmission model, we are always looking to develop new experiences for the basketball fan. VivaGol arrives to collaborate with the League and also use our digital platforms to promote its own content,” stated the interim president of LNB, Nilo Guimarães.
Vivagol intends to be a brand close to Brazilian users, creating the best sports betting experience in the country. With a positioning designed for the Brazilian people, the brand promises that “the game belongs to every Brazilian”. Currently, the Portuguese company operates in several sports, including basketball, football, volleyball, tennis, snooker, golf and others.
“We are extremely happy to have closed this agreement. Basketball is one of the brand's focuses and where we want to create a relationship with our players. Thus, this partnership with NBB makes perfect sense, with whom we share the same values and principles of respect, sportsmanship and love for basketball. We found in the NBB team a strong dedication and delivery totally aligned with Vivagol, which will guarantee an excellent collaboration with the objective of providing fans with the best experience,” said Gabino Oliveira, CEO of the company.
Source: GMB
