Through a partnership with TV NSports, which broadcasts the competition, and the Association of Clubs of Santa Catarina, which commercially manages the tournament, Sportsbet.io will sponsor Catarinense games and will also take action to increase the number of bettors registered on its website.
Since this week, the company started offering free access to the competition's streaming to anyone who makes a deposit of at least R$ 50 (US$ 11.75) with Sportsbet.io.
The "buy and win" action was signed within a larger media package from the betting company for the Catarinense Championship broadcasts. The brand has appeared on boards during games, display ads and 30-second commercials. In addition, there are some sponsored staff, such as team rosters and transmission intervals.
Since 2019, the Catarinense championship has adopted an unprecedented model in Brazilian football of its own broadcasts of the games and distribution via streaming in a pay-per-view model. NSports TV was responsible for capturing and generating images within its own platform.
This year, for the first time, the company has attracted advertisers for the broadcast. The revenue from streaming is shared among the ten clubs that dispute the Santa Catarina Championship.
Source: GMB / Maquina do Esporte
