Although Europe has developed a substantial lead in the global sports betting sector with its comprehensive product portfolio, some Latin American markets such as Brazil, Argentina and Peru -with Colombia as the most advanced country in the matter- are giving their first steps developing regulatory mechanisms the encourage industry, as well as initiatives to protect sports.
Percy Wilman, Special Counsel LatAm at Genius Sports, addressed some of the aspects in which honesty and openness can be enshrined in regional sports in an exclusive interview with SBCNoticias.
In Latin American countries such as Brazil, Peru and Argentina, Genius Sports was selected by sports organisations. Leagues like Superliga Argentina, Dimayor Colombia and the Brazilian Volleyball Confederation are leading the way in LatAm by investing on several fronts in long term integrity strategies.
They evaluate and improve their entire activity through a comprehensive honesty audit, including their betting rules, processes for collecting intelligence and investigative procedures.
When speaking about Brazil, Wilman states: “As the country moves towards a licensed framework for regulated sports betting, we are helping to showcase to key organisations like the Special Secretariat of Sports and the Brazilian Ministry of Economy how legalisation can better protect sports from match-fixing and betting-related corruption.”
Genius Sports has already partnered with GovRisk in a historic conference attended by government officials from Brazil, but the organisation claims it will continue to collaborate through its Integrity Programs, specifically designed to protect the leagues and federations themselves.
In Latin American countries such as Brazil, Peru and Argentina, Genius Sports was selected by sports organisations. Leagues like Superliga Argentina, Dimayor Colombia and the Brazilian Volleyball Confederation are leading the way in LatAm by investing on several fronts in long term integrity strategies.
“We are observing an encouraging trend that both LatAm sports and regulators are more receptive to engaging with legalized sports betting. For the leagues and federations, the key is following the example of Superliga and Dimayor in implementing advanced integrity programs,” Wilman said, and added that regulators can impose a number of measures and licensing conditions to ensure their sports remain transparent and unpredictable.
“Regulators should look to impose key integrity obligations on these licensed operators to ensure effective cooperation and information sharing with the sports. This can mean bookmakers having to cooperate with match-fixing investigations or creating integrity coalitions to identify and share betting trends and best practices,” Wilman concluded.
Source: Inkedin.com
