The strengthened collaboration will see Betcris use ORYX Hub platform to launch new online casino games and live-dealer tables, as well as a variety of virtual sports across several regulated markets.
The deal will greatly enhance the company’s offering and allow Betcris to upgrade its promotional activities with the use of the ORYX Data Analytics Platform and a variety of player engagement tools. These include real time promotions, leaderboards, tournaments and jackpots.
With the added benefit of ORYX Hub platform tools and features, Betcris is going to be able to improve its conversion and retention rates and the performance indicators across its network.
Operating since 2006, Betcris is a pioneer in online betting and has become a leading Latin American online gaming operator. Betcris focuses primarily on the Central and South American market and has been regulated by the Malta Gaming Authority since 2011.
ORYX is licenced by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and is compliant, certified and approved in 14 major jurisdictions.
Matevz Mazij, Managing Director of ORYX Gaming, said: “Strengthening our partnership with Betcris will allow us to offer our product portfolio to a much wider audience across a range of strategic markets and we are positive that in combination with our platform tools it will perform extremely well throughout the operator’s brand portfolio.”
JD Duarte, CEO, at Betcris, said: “As gaming continues to increase in popularity, Betcris is determined to offer the latest and most innovative solutions, ensuring that our players find new opportunities and new challenges. The selection of products available through ORYX Hub is a result of our commitment to provide players access to the most attractive content in all markets which we operate in.”
Source: GMB
