DOM 21 DE DICIEMBRE DE 2025 - 19:14hs.
Rebranding

Copag changes its visual identity, discloses new brand positioning

Copag is headquartered in São Paulo and is a company of the Cartamundi Group, which is the leading one in the playing cards segment. Recently, the firm reformulated its brand by bringing new colors, shapes and logos to present itself to the public and the media. The disclosure of the rebranding came through a video posted on LinkedIn. As of this month of March, Copag shows the change in its visual identity in its official communication channels.

Copag published in one of its official social networks the rebranding they created to give a new face to the company's image. As of this month of March, the firm presents itself in its communication channels with new colors, shapes and logos.

"Our brand has changed to be even more inside gaming, from a new visual identity totally different and unique, the way we get when playing cards," said in Copag’s official post on Linkedin.
 


The company also explained the reasons for the change. "With us there is no mystery, our new brand was developed thinking about our purpose: which is to liberate the fun side of people. That is why it is bold, thought-provoking and good-humored, uniting elements and icons that reaffirm Copag's positioning."

Founded in 1908, the firm has been part of the Cartamundi Group - the largest in the playing cards segment in the world - since 2005. Copag has a wide portfolio of playing cards, children's games and personalized cards. Today, the company offers more than 70 products for children, teenagers and adults.

Source: GMB