“Nowadays the bank deposit slip is still the favorite payment solution for Brazilians, with more than 3.5 billion bills issued every year in the country. It is accepted anywhere in the territory and the user can pay both through their own checking account or physically in a lottery store for example,” explains Finetti.
BetGold is the result of the repositioning of Ogaming's RioAposta brand, now focused on the growing Latin American market. In Brazil, the site sponsors the teams Boavista and Santo André. These brand actions will end up having an even better effect than expected due to the performance of the teams in the States. The Rio de Janeiro club was runner-up in the Guanabara Cup, while the ABC team from São Paulo is the owner of the best campaign in this first phase of the Paulistão championship.
“With the introduction of the bank deposit slip payment option, BetGold continues in the process of tropicalizing its operation to offer the Brazilian gambler the best possible gaming experience and total ease in moving funds,” adds the company's Country Manager.
BetGold has also used clubs to expand the brand through social media. Several activations have been made to encourage people to use the platform. Football is the company's main focus, which has created an intuitive platform to make navigation easier and make the betting experience simpler.
“Boleto Bancário is a simple and agile way to make payments and taking into account that practically 4 out of 10 Brazilians over 18 are considered unbanked, being able to offer bank deposit slip as a form of payment can be a fundamental element to bring together the public to the BetGold brand even more,” concludes Finetti.
Source: Games Magazine Brasil
