ZEUS SPORTS MARKETING
The agency is led by its two founders – Nick Haigh and Josh Burack – who bring over 55 years of combined experience across the complete spectrum of sports marketing having held management positions at some of the industry’s top agencies, worked on some of the world’s most prestigious sports events and transformed an international federation.
ZSM delivers long-term value for clients in the sports, media and technology sectors which are frequently converging in today’s fast paced and ever-changing global marketplace. With focus on commercial success for our clients, company believes sport is not just for entertainment.
Instead, sport is a way of life that unites people, creates hope, brings health and happiness which is an important part of their DNA. ZSM’s team is passionate about sports marketing which enables us to deliver successful solutions for clients across the globe.
ZSM has permanent offices in London and Singapore, and also maintain a global network of partner offices that works closely with around the world. Company maintains strong relationships with leading stakeholders across the entire sports, media, tech and investment ecosystems.
Operating internationally, they pride themselves on creating partnerships and long term value for clients who are rights holders, broadcasters, sponsors, investors and betting/data companies. ZSM’s partner include: Tokyo 2020 Olympic Games, FIFA Club World Cup, Copa America Football, Premiership Rugby, among others.
The company’s portfolio of services and clients include:
Stats was founded in April 1981 by John Dewan, who became the company's CEO. The company name is an acronym for "Sports Team Analysis and Tracking Systems". STATS was an outgrowth of the grassroots non-profit Project Scoresheet, a volunteer network created to collect baseball statistics.
The company collects the world's richest sports data and transforms it through revolutionary artificial intelligence (AI) to unlock the most detailed information about media and technology, bets and team performance.
With a history of almost 40 years, Stats Perform incorporates and solves the dynamic nature of the sport with a unique AI analysis software, whether for digital media and broadcasters with different narratives, technology companies that promote their innovation with fast and reliable data , real-time betting centers with integrity services or teams.
As a leader in sports data and AI - data science based on the advanced metrics established by the company, including Expected Goals (xG), Expected Assists (xA), Strings and Styles-, Stats Perform works with leading global sports media, companies of technology, betting center operators, teams and championships.
Stats Perform recently signed a four-year contract with CONMEBOL that will allow it to collect and exclusively manage data from the most important competitions in Latin America, including Copa America, Libertadores, Copa Sudamericana and Recopa. The company already maintained partnerships with the Premier League, La Liga, MLS, NWSL and Eredivisie.
Stats Perform is headquartered in Chicago, Illinois, with other corporate offices in Limerick, London, Hong Kong, Tokyo, Beijing, Bangalore, Dubai, The Hague, Mexico City, Barcelona, New York City and Los Angeles. Company provides several products to leagues, teams, and the media. The X-Info system provides NFL, college football and MLB teams with detailed statistics and information to help them interpret the various metrics.
Their SportVU system uses an array of cameras and image processing software to provide real-time player tracking and ball positioning data, as well as statistical analysis of that data. SportVU is used by FIFA, UEFA and a host of flagship European soccer teams.
Nearly every franchise in three of North America's four major professional sports leagues (NFL, MLB, and NHL) uses products from STATS. With the acquisition of The Sports Network, STATS took over publication of that company's NCAA Division I FCS football poll.
Stats and Perform completed regulatory and closing requirements during 2019 to officially combine their businesses, creating a new sports AI and data company operating under the name Stats Perform. The company provide data, sports research, news/video content and AI solutions to sports media, tech companies, global brands, sportsbooks, teams, leagues and fantasy providers. Stats Perform counts about 1,800 customers and more than 1,600 full-time employees across 25 countries, including a sports-focused AI team with more than 40 AI scientists.
Source: Games Magazine Brasil
