GMB - Since the beginning of the quarantine in Brazil, have you seen an increase in bets on your website?
Ricardo Hahne - This is an interesting question. The collection of contests has fallen by 40% to 50% since the beginning of the quarantine, which results in a smaller prize, and thus less interest from the bettor. Even with this scenario of lower prizes, we maintained the volume of bets, increasing our market share. After the first few days, I believe that the growth will be very significant.
Although you offer online lotteries, have you seen complications in your operations due to the pandemic?
We have no impact on operations, just a change in routine.
Can the fear of going out to play in stores bring in new audiences, especially those over 60, who encourage online gambling?
We are undoubtedly winning over an older audience that used to place their bets at physical lottery shops! Restrictions to leave home make this habit impossible, and these punters are switching to online betting. The website is intuitive and offers a good experience for all ages.
Does SorteOnline offer all the modalities found in a physical lottery store?
Yes, all national lotteries are available on the website.
Besides not leaving home for playing, are there any other advantages that the bettor has on SorteOnline?
Today, in addition to being an advantage, it has become a necessity to bet from home. But our customers have many other advantages such as variety of payment methods, tools to optimize bets, jackpots that greatly increase the chances of prizes, some even with guaranteed prizes, calculation of lottery results and sending e-mail to all players with award information, and more.
Internally, in the company, how does the pandemic affect it? Are you working in a different way than before?
The entire team has been working in the home office for 10 days. Our structure allows activities to be performed remotely, with the same quality that our customers are used to.
How do you imagine the market once the crisis is over?
We imagine a possibility of growth in the lottery market, especially in the online one. Many bettors who were not in the habit of placing their bets online are discovering the advantages that this channel offers and tend to continue placing their bets with us! The launch of new lotteries, combined with other positive factors, should further heat up our market.
Source: Exclusive GMB
