With particular focus on minor protection, the “Code of Conduct on Responsible Advertising for Online Gambling” intends to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising in Europe (EU/EEA countries and the UK).
The initiative has been developed in the context of the EU Audio Visual Media Services Directive, which emphasises the important role of self and co-regulation in protecting minors from exposure to gambling advertising.
The Code includes specific measures on:
The Code applies to EGBA members and is open for signature by online gambling companies licensed in the EU/EEA and UK, other gambling associations and representation bodies of the media sector.
The Swedish group Betsson, which recently came to Brazil thanks to an agreement with Suaposta, informed through Twitter that it is part of the initiative. “We're proud to be a signatory member of the first pan-European code of conduct for responsible advertising for online gambling.”
It is EGBA’s intention to ensure that compliance with the Code is monitored and enforced by an independent third-party.
The Code sets long-term standards for gambling advertising content in Europe and complements EGBA’s more immediate efforts to promote responsible gambling advertising during the coronavirus.
“We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content. Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the Code and look forward to engaging with Europe’s authorities to ensure its success,” says EGBA’s Secretary General, Maarten Haijer.
Source: GMB