In this moment of social isolation and health preservation, it is necessary to plan and structure the businesses for the future. The Coronavirus effect, of course, can already be felt in the gaming and betting world as well.
At the moment, the movement of the major sports betting companies is falling sharply. That is happening because sports betting needs significant events to move its markets. And it is still quite uncertain when this type of activity will happen again.
If bets are being hampered due to the lack of events sports, there are other verticals like Bingo, Casino, Slots and Online Poker are totally immune!
Besides, we are recommending to the market to diversify the content, offering bets in the e-Sports and Fantasy Games segments, in addition to other verticals such as Casino and Poker.
It is crucial to take into account the fact that many players will switch to other verticals. After all, some bettors want to play and will adapt to the new circumstances.
Many players are finding that they like other fronts than sports betting. That is an advantage that no one ever thought could exist before the pandemic.
At these times, there's a misfortune for some, but maturity for others. The phrase is overused, but it is real: in every crisis, new opportunities arise.
So, without a doubt, it's time for bookmakers to focus on promotions and bonuses for other verticals.
In this period, if a company operates only in the sports betting segment, to be creative and to search for new markets, building new betting opportunities, it's crucial to minimize losses.
I observe several partners looking for alternative markets, such as Big Brother, Fantasy games, and eSports.
I recently read a story at Sportradar that announced the launch of what they call it Simulated Reality. That is nothing else than advanced technology based on IA, which will cover the football leagues in the world such as English, German and Spanish.
We have to take into account that never within our market, we had so many difficulties. However, we also never had so many opportunities to have people at home searching for entertainment.
Therefore, companies that immediately apply creative alternatives and offer options to their customers will stand out.
In this moment of crisis, the keyword is CREATIVITY, combined with an even more considerable effort of promotions and digital marketing.
Leonardo Baptista
Pay4Fun CEO & Co-Founder
