The change is part of the first phase of the Suaposta brand redesign project, which is being coordinated by the Betsson Group.
"The aim of the reformulation is to communicate to the market and to our customers about the positive changes that Suaposta will undergo in the coming months. It is a way to bring them closer to Betsson, which, although new in the Brazilian market, is the world leader in the betting sector", says André Gelfi, founder of Suapoasta and, now, Director of Betsson in Brazil.
Pioneer spirit, Suaposta is the first licensed operator to run business in the Brazilian market. With the acquisition of 75% of its capital, Betsson started its expansion beyond the European and Asian markets and started to get a pioneering position in Brazil.
Suaposta's goal is to be well positioned to be a leader in Brazil, potentially one of the largest in the world. To achieve this objective, Suaposta now has the experience and know-how of the Betsson Group.
With 16 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group has been one of the largest gaming groups in the world, at the heart of entertainment for over five decades.
The company's vision is to provide the best customer experience, listening and learning with their needs and then exceeding their expectations. The Betsson Group is wholly owned by Betsson AB, listed on the Nasdaq Stockholm Large Cap.
Source: GMB
