“We launched our new uniforms in a very different way than usual, through a ‘LIVE’, which undoubtedly has been one of the most efficient forms of communication in these pandemic times. We hope to be able to debut our beautiful new kits “The Greatest Brazilian in the World” soon, with all the safety measures guaranteed to our fans, athletes and employees,” said the president.
“I thank our partner Umbro for working together on another historic case, and also to our sponsors Philco, Kicaldo, Kodilar, Orthopride, Casa de Apostas and Unicesumar for the great partnership ever, especially in this period of struggle in Brazil and the world against COVID -19. We are waiting for our fans to pre-order the uniforms. At this moment, your support in the sale of this collection will be very important,” added Peres.
“Umbro understands the seriousness of the moment we are going through, but, listening to the fans' calls, we created an online launch strategy to keep them closer to their passion, Santos. We understand that at that moment, love for football can be a way of relieving the pressure and tension that the pandemic has brought,” said Eduardo Dal Pogetto, Umbro's brand manager.
The two hours Santos broadcast included the participation of Victor Borges, from Santos TV, actress Pathy Dejesus, singer MC WM, idols Renato and Giovanni and Sereia from Vila Thaisinha. It is customary for players from the professional male squad to participate in these events, but this time it did not happen. In addition to social isolation, the aggravating factor is irritation due to a 70% wage reduction.
The official shirt 1, in the traditional white, which was brought to the world by so many football stars, has a collar with contrasting detail, in addition to a jacquard sleeve and differentiated back fabric, which helps in the breathability of the shirt and provides better body fit , also facilitated by a slight lateral cut. Both the sleeve and the collar of the shirt have special details for the black-and-white fan.
Physical sales start on May 20 and the price of the fan model in pre-marketing is R$ 259.90 (US$44.35) for men and R$ 199.90 (US$34) for women. There will be a delivery option in Santos, São Vicente and Cubatão.
Source: GMB
