The development will be run by the same team that created the GoGo Casino Brand, and has support from LeoVegas' central organization and proprietary technical platform, and thereby benefits from the Group's aggregate strengths in the form of its game offering, payment solutions, marketing and compliance as well as other experience and economies of scale.
The aim of the multi-brand strategy combined with LeoVegas' proprietary technology is to launch more customized brands in the future and thereby complement and diversify the brand portfolio.
"We are proud and excited to launch LiveCasino.com on our proprietary technical platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level," Hagman said.
“LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group's locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino,” Hagman added.
“We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino," he concluded.
Source: GMB
