Betsson Group, which recently entered the Brazilian market, thanks to an agreement with Suaposta, has become the latest operator to sign up as a founding member of the All-in Diversity Project.
“With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas,” said Lena Nordin.
“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry,” Nordin added.
Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.
“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” also commented Nordin.
“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”
Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.
“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Nordin.
Source: GMB
