JUE 25 DE ABRIL DE 2024 - 16:40hs.
New deal

Greentube expands in Portugal with Estoril Sol digital launch

Greentube, the Novomatic Interactive division, has secured an enhanced European presence after the supplier signed a distribution deal with Estoril Sol Digital’s online platform to strengthen the supplier’s foothold in Portugal. Michael Bauer, CGO and CFO at Greentube, commented: “Launching with Estoril Sol’s online platform marks another significant step in our expansion strategy and adds another reputable brand to our local client portfolio.”

The online casino operator has initially integrated Greentube’s top 30 performing games in the Portuguese market, including the titles ‘Book of Ra deluxe’, ‘Lucky Lady’s Charm deluxe’, ‘Sizzling Hot deluxe’ and ‘Lord of the Ocean’.

Furthermore, a selection of “proven” Novomatic games from the land-based sector are expected to be added soon, alongside an added range of Greentube interactive content.

The launch is part of a deal with Belgium-based provider Gaming1, which supplies the casino platform supporting Estoril Sol’s online business. Integrating with Estoril Sol’s digital brand ESC Online, a locally renowned operator and the first licensed online casino site to go live when Portugal opened for business in 2016, reinforces Greentube’s strong position having quickly gained market share since launching operations in the country last year.

Michael Bauer, CGO and CFO at Greentube, said: “As a distinguished operator in the Portuguese market, launching with Estoril Sol’s online platform marks another significant step in our expansion strategy and adds another reputable brand to our local client portfolio.”

“Thanks to the existing popularity of our top games in Portugal’s resort casinos, we have quickly established a vast player base in the online sector, which is shaping up to be a pillar of our European business,” Bauer added.

Rui Magalhães, CEO at Estoril Sol Digital, commented: “Greentube offers a unique blend of both classic and innovative titles which capture a range of customer segments from traditional slot fans to modern players, making its portfolio the perfect match for our platform. As a casino that has a strong land-based heritage, Greentube’s collection of retail favourites will make an important addition to our online offering as we look to accelerate growth of our digital brand and offer our customers a premium interactive experience.”

Source: GMB