Atlético' sponsorship manager, Pedro Melo, highlights the strength of the club's digital area. “Atlético has been doing a remarkable job on their social networks, with very positive numbers of engagement, which makes them a very interesting channel for relationships with the fans. Intralot realized this and is coming to be our partner in this digital universe,” he says.
In addition to welcome the new sponsor, the club used a very unusual way to announce another reinforcement. Sérgio Sette Câmara, Atlético's president, informed through social media the signing of striker Keno (30). Taking advantage of a club’s tweet, which announced the partnership with Intralot, he initiated a virtual dialogue with the player.
The president asked, "Keno? I like the name. What do you think, Keno?" The striker replied: "I also liked the idea." Sette Câmara added: "Then we will have two Kenos in Minas". The player confirmed: "Deal. Day 1 I will be at Atlético for exams."
In the responses to this post from the new sponsor, President Sérgio Sette Câmara said that Minas Gerais would have two "Kenos" and mentioned the profile of the stricker, who belongs to Egypt's Pyramids, but was on loan to Al Jazira, from the United Arab Emirates. The player responded by saying that he will arrive at the Belo Horizonte club on the 1st day to join the squad.
Intralot, present in the five continents, develops complete solutions related to the creation, development, operation and support of betting games, applying cutting edge technology. Founded in 1992 and with a global turnover of more than 1 billion euros per year, the company guarantees its customers a solid and reliable partnership. The distributed award is one of the reasons that explains the good performance of the games. Of the total collected, at least 60% goes to prizes.
With its own headquarters in Brazil since 2008, Intralot consolidated its presence in Latin America by signing a contract with the Lottery of the State of Minas Gerais, whose position stands out in the Brazilian gaming scene, with almost 100 years of tradition in social investment in programs incentive to sport, education, health and development across the state.
Intralot's subsidiary, Intralot Brasil, started operating with Loteria Mineira in 2010, with the launch of its first game, Keno Minas. Then the partnership gave space to new games: Multplix, Minas 5, Totolot, Totogol and Speed Race. All of them are available in more than 2,500 lottery terminals located in several points of sale in the State of Minas Gerais.
Source: GMB
