Affiliate company Leadstar Media reported that since the resumption of football, its brand MyWettbonus.de has recorded a 100% increase in business. Meanwhile, the search for ‘sportwetten’ – the German for ‘sports betting’ – in May was 2.5x higher than in mid-April.
Leadstar Media also revealed that since April, searches for ‘Wettbonus’ (bookmaker bonus) and ‘Wettanbieter’ (bookmakers) have also grown.
In the meantime, foreign broadcasters have reported record numbers for viewers, with the Dortmund-Schalke derby drawing an audience of 203,000 on Fox Sports 1 in the Netherlands, more than double the normal Bundesliga matches seen on the channel.
But despite the positive rises, the value for affiliates from the German sports betting market is expected to shrink, with the uptake of activity following the resumption of live football not expected to mitigate the losses experienced during the lockdown.
Source: GMB
